Variable Data

Variable Data Printing (VDP) automates the direct mail process so that each direct mail piece can look as if it’s been expressly designed and printed for a single person.

Mix and match images and messaging to make your direct mail more personal and relevant to each recipient – which in turn, increases the number of measurable responses. Test offer and design elements! The opportunities to provide different offers based on targeted, personally relevant data are endless. By combining digital full-color printing with VDP, you can actually customize print pieces in a way that appears seamless.

Boost your open rates big time by choosing products with Variable Data. Personalization is a surefire way to pique customer interest and stand out from competitors.

Envelopes with Variable Addressing make preparing outgoing letters a breeze.

Full color, perforated Event Tickets with Variable Numbering give your events professional appeal, while ensuring all entrants are paid and accounted for. Tickets can also be used for raffles, drawings, gift certificates and more.

Postcards with Variable Addressing come with mailing services, allowing you to get your marketing message directly into the hands and homes of your target audience.

File & Preparation

In order to ensure your files are print-ready, we recommend that you upload them in PDF format.

If you are uploading PDF files created in Photoshop, please be sure all layers are flattened.

We also accept .JPG (JPEG), and .TIF (TIFF) file types, however PDF is the preferred format.

Check your file to make sure it meets our file creation guidelines. This will help speed up the production of your project and give your printed piece the best results.

Use the CMYK colorspace (Cyan, Magenta, Yellow, blacK). These are industry standard printing colors. CMYK colors are different than RGB (Red, Green, Blue), which are used to display colors on your screen.
Use a minimum resolution of 300 dpi for image files.
Specify trim area with crop marks. (Don't place crop marks inside the work area.)
Artwork should have 1/8" (0.125") bleed extending past the trim line. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
Safe Area is the 1/8" (0.125") area inside the trim line. Do not put critical information or images within the Safe Area. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
If you want printed borders, they must be placed a minimum of 1/8" (0.125") inside the trim line and include bleed. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

Any questions or concerns please feel free to contact us:
ph: (330) 399-5034
fax: (330) 399-8070
info@halmarprinting.com

Since 1974
"the best kept secret in Warren"

Since 1974
"The best kept secret in Warren"

Variable Data

File & Preparation

Since 1974"the best kept secret in Warren"

Since 1974"The best kept secret in Warren"

Variable Data

File & Preparation

Since 1974
"the best kept secret in Warren"

Since 1974
"The best kept secret in Warren"