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Printing Services

Stickers

More and more businesses are using stickers to promote their brand and extend their reach. Stickers are an inexpensive way to increase brand awareness or to promote a new product or event – and they can go just about anywhere! Below are some ideas of how to use stickers for your business:

Brand Image

Use your stickers to promote your brand’s image. Think of them as mini billboards that can go on packaging, envelopes, folders, and receipts.

Sales

Use stickers to promote upcoming sales or new products. Stickers can create a call-to-action or promote a special. For example, if you have a “buy one, get one free” special or a “buy today” message, use brightly colored stickers to place around town. Stickers can create a sense of urgency in your customers.

Promotions

If you’re at an event, hand out stickers to everyone who passes your booth. Make sure to emphasize your business name and logo because that sticker may land anywhere and everywhere. If you want your brand and promotion to last, don’t use flimsy materials.

There are two main categories of business sticker printing: function and promotion. Before you purchase an order of stickers for your business, consider what you want the sticker to do for your business.

Functional Stickers

Functional stickers are for use in your building or on your products, including clearance tags or “two for one” tags. If you know you’ll regularly offer these sorts of clearance promotions, don’t waste time writing “clearance” on every single item in your store. Instead, purchase a pack of our stickers and design them any way you want.

Promotional Stickers

These stickers can be a lot more fun, so get creative! Promotional stickers can be used in dozens of ways to increase brand awareness and reward loyal customers. When your loyal customers display your company’s sticker, they’re offering a personal endorsement of your brand. It’s word-of-mouth advertising at its finest.

Designing Your Stickers

The biggest question for promotion sticker printing is how to design a sticker that people will want to use. Remember to keep things simple because you don’t have much space to work with. Focus on color designs and use a UV gloss coating to keep them from fading. Crisp, clear lines with a simple message are best.

We offer a variety of stickers with quick turnaround times.

Sticker Printing Specifications:

  • UV Gloss Coating
  • Full color on front only
  • Turnaround Time: 3-5 Business Days

File & Preparation

In order to ensure your files are print-ready, we recommend that you upload them in PDF format.

If you are uploading PDF files created in Photoshop, please be sure all layers are flattened.

We also accept .JPG (JPEG), and .TIF (TIFF) file types, however PDF is the preferred format.

Check your file to make sure it meets our file creation guidelines. This will help speed up the production of your project and give your printed piece the best results.

  1. Use the CMYK colorspace (Cyan, Magenta, Yellow, blacK). These are industry standard printing colors. CMYK colors are different than RGB (Red, Green, Blue), which are used to display colors on your screen.

  2. Use a minimum resolution of 300 dpi for image files.

  3. Specify trim area with crop marks. (Don't place crop marks inside the work area.)

  4. Artwork should have 1/8" (0.125") bleed extending past the trim line. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

  5. Safe Area is the 1/8" (0.125") area inside the trim line. Do not put critical information or images within the Safe Area. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

  6. If you want printed borders, they must be placed a minimum of 1/8" (0.125") inside the trim line and include bleed. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

Any questions or concerns please feel free to contact us:
ph: (330) 399-5034
fax: (330) 399-8070
info@halmarprinting.com

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